General Motors Co. is poised for a major breakout that will transform the company over the next 18 months, according to the head of the company’s core North American operations.
Mark Reuss, president of GM’s North American Operations, described as a “huge opportunity” the flood of new products the maker plans to introduce over the next several years, refreshing what he acknowledged is currently “the oldest product line” in the industry right now.
There are already significant signs that GM’s push to update that line-up is taking hold, the maker noting that it was the first to sell more than 1 million vehicles in a single year that get an EPA-estimated 30 mpg or better on the highway.
“Our product portfolio is now the oldest in the industry (but) we’re going to have the biggest change in our product portfolio in our history. It’s a huge opportunity for us,” noted Reuss, who said GM was already challenging Asian brands in segments where fuel efficiency is of primary importance.