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General Motors Poised for “Breakout”

GM bets on flood of new product to boost sales, share, profits.

by on Jan.07, 2013

GM has a "huge opportunity" with the new products it will launch this year, insists Pres. Mark Reuss.

General Motors Co. is poised for a major breakout that will transform the company over the next 18 months, according to the head of the company’s core North American operations.

Mark Reuss, president of GM’s North American Operations, described as a “huge opportunity” the flood of new products the maker plans to introduce over the next several years, refreshing what he acknowledged is currently “the oldest product line” in the industry right now.

There are already significant signs that GM’s push to update that line-up is taking hold, the maker noting that it was the first to sell more than 1 million vehicles in a single year that get an EPA-estimated 30 mpg or better on the highway.

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“Our product portfolio is now the oldest in the industry (but) we’re going to have the biggest change in our product portfolio in our history. It’s a huge opportunity for us,” noted Reuss, who said GM was already challenging Asian brands in segments where fuel efficiency is of primary importance.

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GM Planning Big Detroit Auto Show Splash

At least four new products will debut, including Cadillac ATS.

by on Dec.05, 2011

Cadillac will show the production version of the ATS at the upcoming Detroit Auto Show.

General Motors Co. is vowing to make a splash at the North American International Auto Show next month with at least four new products set to make their debut.

Mary Barra, GM senior vice president of global development, said that one of the vehicles scheduled for introduction at the NAIAS will be the Cadillac ATS, the domestic marque’s new entry-level luxury sedan.

“ATS is a crucial part of Cadillac’s expansion,” Barra told the Detroit Automotive Press Association.

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After several mis-steps, Cadillac is in the midst of a rapid expansion that will include both the ATS and the big STS premium luxury sedan introduced at the L.A. Auto Show last month.  GM officials have told TheDetroitBureau.com that additional products are also under development to fill in other luxury segments where Caddy currently doesn’t compete.  But the ATS – which slots below the Cadillac CTS – could be critical for the brand.

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