He got his inspiration at an early age, just 10 and visiting the Philadelphia Auto Show. There, Ed Welburn got a look at a 1961 General Motors concept car, the jet-like Cadillac Cyclone. He was hooked and dreamed of becoming an automotive designer.
As an African-American growing up in the years before the Civil Rights Act was passed, it might have seemed the impossible dream, yet Welburn broke through all sorts of barriers in a 44-year career that will come to an end on July 1st as he cedes the reins as GM’s global design chief to 33-year veteran Michael Simcoe.
Over the past decade, Welburn nurtured a creative, inclusive and customer-focused culture among our designers that has strengthened our global brands,” said GM chairman and CEO Mary Barra.