Cadillac is counting big on China to give it some much-needed momentum, and the booming Asian market could soon be delivering volume matching that of the U.S., senior Cadillac officials indicate.
General Motors’ flagship brand is launching some of the most significant changes in its 112-year history, and expanding its presence abroad will be critical, new Cadillac chief Johan de Nysschen told TheDetroitBureau.com. But to fully meet the expectations of picky Chinese buyers, Cadillac will also have to deliver more products that are less focused on the demands of the American market.
Only recently having launched production in Shanghai, China is already expected to see sales of about 70,000 vehicles for all of 2014, a 40% year-over-year increase. “And we could very well hit 100,000 next year,” said de Nysschen. (more…)