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General Motors Sales Surge 27%

Demand builds for small cars, crossovers.

by on May.03, 2011

Cruzin...GM makes big gains with high-mileage small cars like the Chevy Cruze.

General Motors sales increased 27% in April with gains driven by surging demand for GM’s lineup of fuel-efficient passenger cars and crossovers.

While many makers have yet to report their April numbers, preliminary estimates suggest the market showed an overall gain of 19%, with the month’s seasonally adjusted annual sales rate, or SAAR, coming in around 13.4 million and 13.5 million units, according to Don Johnson, vice president, U.S. Sales Operations.

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But Johnson cautioned the SAAR, could fall during second and third quarter because of low inventories at some big Japanese carmakers.

Compared to March, GM retail sales rose 4% last month, even though the maker’s incentive spending – which it had bumped up during the first quarter — decreased more than 10%, Johnson said.