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Marty’s Marketing Minutia: Carvertising Heats Up

The Case of the Missing Fiat Ad.

by on Jan.20, 2012

Coulda sworn we saw it...Fiat's Golden Globe ad came and went.

Fiat’s Vanishing Act

For those not celebrity obsessed, the NBC network broadcast of the Golden Globes award show this past Sunday went largely unnoticed. But it was the darling of the twittering masses.  According to published report the TPS – that’s Twitters Per Second — averaged 6,162 Tweets per second. Per second. Amazing. On the standard media value scale there were 16.8 million viewers of the award show for a 5.0 audience rating, which was down 0.2 million from last year’s epic broadcast. All to view Ricky Gervais’ regurgitation of semi-skewering comments aimed at the A-list attendees in tuxes and gowns — and the home viewers.

Your Inside Source!

While that was pretty much what one might have expected of the Golden Globes –second only to the Oscars in terms of Hollywood’s seasonal self-congratulations – the show did deliver one big surprise: a new Fiat 500 commercial.