General Motors has decided to ‘Friend” Facebook again after turning thumbs down on the wildly popular social network just prior to its flawed IPO last year.
For now, however, GM says it’s just testing opportunities and isn’t quite ready to click the “Like” button, waiting to see if Facebook really can help it sell more cars.
“Chevrolet is testing a number of mobile advertising solutions, including Facebook, as part of its ‘Find New Roads’ campaign,” said Chevrolet’s vice president of U.S. marketing Chris Perry. “Today, Chevrolet is launching an industry-first ‘mobile-only’ pilot campaign for the Chevrolet Sonic.”
Like most automakers, GM has had a high-profile presence on the world’s largest social network service, largely focusing on its ability to post free content that millions of fans, owners and potential buyers routinely check out. But last May, GM’s global marketing czar Joel Ewanick ordered the maker to pull an estimated $10 million annual budget, explaining that it didn’t be generating sufficient results.