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Top Drops on Global Convertible Sales

Analyst predicts sales for convertibles on downswing

by on Sep.09, 2015

The 2015 Ford Mustang Convertible gives drop-top mavens reason to be excited, but overall, convertible sales are on the decline.

With the introduction of the new Ford Mustang and Chevrolet Camaro in recent months, convertible aficionados have had reason to celebrate, but the new arrivals aren’t likely to spark a resurgence in drop top sales.

Sales of convertibles in the U.S. are off aboutm50% from their peak of more than 344,000 units in 2006, according to IHS Automotive, and aren’t likely to return to that level. Despite blistering auto sales last year, makers moved just over 164,000 ragtops.

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“While consumers have returned to the automotive market,” said Tim Urquhart, principal analyst, IHS Automotive, “the gain has been in more practical segments, and purchases of convertibles and roadsters have lagged the general automotive resurgence.” (more…)