A day after declaring Nissan’s commitment to automotive electrification, CEO Carlos Ghosn acknowledged the maker will fall short of its admittedly ambitious 2012 sales goals for the first of those battery cars, the Nissan Leaf.
After a sharp downturn early this year, however, sales of the mass-market electric vehicle took a sharp turn upward last month – and Nissan is expecting to see an even bigger shift in momentum when it opens its all-new U.S. battery car assembly line next month.
Nonetheless, “The forecast we have given ourselves for the year will not be reached,” Ghosn acknowledged during an interview on Bloomberg Television.
The maker narrowly missed its goal last year, with U.S. sales of 9,679 Leaf battery cars, but it will fall even further behind for 2012. Through October, demand was down 15.6%, at 6,791 of the vehicles. But last month saw the first big surge of the month, sales climbing 86% to 1,579.