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Nissan-Renault Alliance Sees Global Demand Surge

Global partners set new sales record for 2011.

by on Jan.11, 2012

Renault-Nissan Alliance CEO Carlos Ghosn sees partnership with Daimler heating up.

Despite the economic problems in Europe and concerns about a double-dip recession in the U.S., the Euro-Asian Renault-Nissan Alliance set a sales record in 2011, collectively marketing a total 8.03 million vehicles around the world, including 4.67 million vehicles for Nissan, 2.72 million for Renault, and 638,000 for AvtoVAZ, their Russian partner.

The Alliance achieved a 10.3% increase in volume from the 7.28 million vehicles sold across the Alliance in calendar-year 2010 despite an unusually harsh year, in which the auto industry faced the March 11 earthquake and tsunami, the October flooding in Thailand, the abnormal strength of the yen and eurozone uncertainties.

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“Partnerships are key to regional growth and a key reason the Alliance achieved a new sales record,” said Carlos Ghosn, the Brazilian-born executive who serves as CEO for both Nissan and Renault.

The Japanese side of the alliance was a particular stand-out considering the disasters in Japan and subsequent flooding in Thailand.  In contrast to rivals Toyota and Honda, who struggled with product shortages until late in the year, Nissan was already nearing full-speed production by July. But it might not have gone so well.