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Posts Tagged ‘German luxury automaker’

Mercedes Beats Sales Record for Third Year Running

German maker investing in plants to beat mark again in 2014.

by on Dec.30, 2013

Mercedes-Benz rode strong 2014 S-Class sales to a third consecutive record year.

Mercedes-Benz expects to set new production and sales records for 2013. The world’s oldest carmaker produced 1.49 million vehicles, which would be the third year in a row setting a new mark.

The Mercedes-Benz 2020 growth strategy is already showing tangible results as sales around the world topped 1.4 million units.

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“In 2013, we have taken a decisive step forward in our strategy for growth. Our model initiative is well under way. At the same time, we are also optimizing our internal sales structures,” said Ola Källenius, member of the Divisional Board Mercedes-Benz Cars responsible for Marketing and Sales, who added Mercedes was also was well positioned for another record year in 2014. (more…)

Management Change Meant to Liven up Mercedes’ Marketing

Kallenius expected to push German maker back to top spot over rivals.

by on Sep.04, 2013

Ola Kallenius is charged with breathing new life into Mercedes' marketing efforts and lead it past BMW and Audi in sales.

Traditionally Daimler AG’s approach to marketing has been as aloof and austere as the cabin of the Mercedes-Benz S-Class sedan.

Oh sure they might have indulged their American branch with money for a Super Bowl ad, but by and large the approach, as one former Daimler executive noted, was “here it is the finest car in the world,” take it or leave it. If the customer left it, well, that was his or her problem.

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Mercedes-Benz also leaned heavily on the German pride in the three-pointed star emblem, but the power of the badge has eroded in recent years as rivals, such as BMW and Audi, have caught and passed the company in total sales. In addition, Mercedes-Benz has had to scramble for customers in China where the cachet of the three-pointed star hasn’t been quite as potent. (more…)