Forget horsepower, cupholders or even seat heaters. These days, the real battle of the brands is focused on which automaker offers the most advanced infotainment system, and there’ll be plenty of new in-car technologies on display, this week, at the annual Consumer Electronics Show, in Las Vegas.
That includes Blue Link, an all-new telematics system developed by Hyundai, which the automaker plans to put up against the well-established General Motors OnStar, as well as Ford’s increasingly popular Sync system.
The Hyundai Blue Link platform will offer a variety of “traditional” features, such as hands-free calling and voice-controlled route guidance. But it will also introduce a number of new services, such as its “Eco-Coach,” which is designed to help a motorist drive more fuel-efficiently, and “geofence,” which alerts a vehicle’s owner if someone – read “a teenager” – travels beyond a pre-set boundary or drives after set hours.
Blue Link will even flash a warning if the owner’s vehicle is subject to a recall.
“We’ve carefully studied how drivers rely on smart phones and navigation systems as an innovative link to the outside world. Blue Link brings that seamless connectivity directly into the car,” explains Barry Ratzlaff, director of customer satisfaction and service business development, Hyundai Motor America.