The recent launch of the new 5-Series will be complemented by the debut of the BMW ActiveHybrid 5 at the Geneva Motor Show.
There’s been a lot of talk about the future of the auto show, in recent months. Last October’s event in Tokyo was nearly canceled when most foreign makers pulled out, and the shows in Los Angeles, Detroit and Chicago were downsized versions of their former selves. But, if anything, this week’s Geneva Motor Show could be bigger than ever.
There are more than 50 manufacturers on the first day’s schedule at the Swiss City’s PALExpo convention center, so many, in fact, that for the first time makers will have to double up, Lotus and Kia, for example, holding simultaneous shows at opposite ends of the hall.
In keeping with recent industry trends, there’ll be an emphasis on green at the 2010 Geneva Motor Show, and some of the most significant debuts of environmentally-friendly products will come from surprising quarters. That includes Porsche and Ferrari, both of which will introduce their first-ever hybrid-electric sports cars
Your Auto Show Source! Subscribe Now!
Ferrari’s 599 will use lithium-ion technology, according to sources, to drive an electric motor that could cut fuel consumption by an estimated 35%, while still maintaining the performance of the sports car’s V12 powerplant.