As part of its One Ford strategy, Ford Motor Co. is rapidly shifting from regional product development to a line-up of global products like the new Fiesta, Focus and Fusion models. The maker will take the next step forward when it unleashes the Ford Tourneo Custom Concept at the upcoming Geneva Motor Show.
The Tourneo Concept is a thinly-disguised prototype for the next-generation Ford Transit van. That’s not to be confused with the smaller Transit Connect which the maker introduced in the U.S. market two years ago. The bigger Transit will soon replace the long-lived Ford E-Van that has become the staple for plumbers, delivery services, shuttle bus operators and just about anyone else who has to haul people and equipment.
Decidedly more modern than the aging E-Van, the Tourneo Concept is a one-ton light-duty passenger van. It adopts a commercial version of the so-called Kinetic Design styling language that struck a responsive chord when used to reshape the 2013 Ford Fusion sedan.