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First Look: 2012 Hyundai Genesis

"We want to have our cake and eat it, too."

by on Feb.09, 2011

Hyundai makes some significant mid-cycle updates to the Genesis sedan for 2012.

Hoping to maintain its momentum as the brand continues its move up-market, Hyundai is rolling out an updated version of its Genesis sedan at the 2012 Chicago Auto Show.

The 2012 Hyundai Genesis will deliver a number of upgraded features likely to appeal to luxury buyers, but what will likely draw the most attention is an all-new version of the Hyundai Tau V8 engine.  Significantly, the 5.0-liter Direct Injection powertrain will significantly boost  performance with only minimal impact on mileage, Hyundai’s top U.S. official claims.

“We’d like to have our cake and eat it, too,” contends John Krafcik, Hyundai of America’s chief executive.

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The most powerful engine Hyundai has ever produced, the Tau V8 will appear in both the 2012 Genesis and in an updated version of the maker’s new top-line model, the Equus.  It’s rated at 429 horsepower and 376 pound-feet of torque.  That compared with 378 hp and 326 lb-ft for the current Genesis sedan’s 3.8-liter V8.

Fuel economy does dip, but only slightly, from the current 17 City, 26 Highway, to 16 mpg around town, 25 on the highway for the new Tau V8.

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For Hyundai, “Flat is the New Up”

Automaker defying recession with risky expansion strategy.

by on Mar.27, 2009

Hyundai's new Genesis Coupe joins a rapidly-expanding line-up, but could Hyundai soon have too many products to sustain?

Hyundai's new Genesis Coupe joins a rapidly-expanding line-up, but could Hyundai soon have too many products to sustain?

This is a decidedly democratic downturn.  Even some of the strongest brands, like Toyota and Mercedes-Benz, have been suffering declines well into the double-digits, in recent months.  Only a rare few marques have defied the recession, with sales holding at least steady with last year’s levels.

Hyundai is a member of that exclusive club, one senior executive recently quipping that “flat is the new up.”

The Korean carmaker’s success might have come as a surprise only a few years ago, when it was the butt of frequent jokes on the late-night talk show circuit.  But a combination of value, an assortment of new products – and a creative incentive program meant to shield customers from the ravages of the recession – have paid off even more than senior company officials had predicted.

But can Hyundai keep its momentum going?  Even CEO John Krafcik admits it won’t be easy if the economy doesn’t start cooperating again soon.

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