Like its Korean sibling, Kia is moving up-market and is offering up a first series of sketches hinting at what’s to come when its new rear-drive flagship sedan rolls into showrooms in the coming months.
The look of the new 4-door, codenamed KH, is likely to be familiar, echoing the design language that Kia premiered with the popular new Optima sedan. But the new model, which the maker dubs “distinctive, modern and classic,” is aimed to move the brand – long known for cheap and cheerful econboxes – into decidedly different territory.
The move is similar to what Hyundai achieved only a few years back with the introduction of its first-generation Genesis sedan, which was notably the first Korean model to win the coveted North American Car of the Year trophy. Like other Kia products, the new KH will share its underlying architecture with Hyundai, though the brands are pushing hard to develop distinctly different styling languages.