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Genesis Amps Up its Game With New 3-Series Fighter

But Korean luxury brand still short in the SUV department.

by on Sep.19, 2017

Genesis steps things up by taking a shot at the vaunted BMW 3-Series with the new G70.

It’s already shown it can compete in the upper reaches of the luxury market, but now the upstart Genesis brand is taking aim at one of the most formidable competitors of them all: the BMW 3-Series.

Despite the kudos earned by the big Genesis G90 and mid-range G80 models, the brand’s new compact luxury sedan will have to do more than just load up on wood, leather and other lavish touches. It will have to demonstrate that Genesis – and parent Hyundai Motor Co. – finally understand what performance driving is all about.

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“G70 is the latest demonstration of our dedication to delivering innovative, customer-oriented vehicles,” said Woong-Chul Yang, vice chairman of the Hyundai Motor Group’s R&D Division, as the new model was unveiled in Seoul. “We will continue to focus our R&D efforts on the development and expansion of the Genesis brand.” (more…)