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America’s Love Affair With the Car Hasn’t Ended, Finds New JD Power Study

“Many automakers are getting better at consumers what they want.”

by on Jul.26, 2017

Porsche led the latest APEAL study overall, three models, like the 911 also winning their segments.

It’s become conventional wisdom that Americans have fallen out of love with the automobile and would just as soon click on a smartphone app to call a ride-sharing service as actually own a vehicle.

But that doesn’t seem to pan out when you read the results of the latest APEAL study by J.D. Power and Associates. If anything, a summary of the report suggests “car owners’ love affair with new vehicle is stronger than ever.”

Power to the People!

“Many automakers are getting better and better at giving consumers what they want in a vehicle,” explained Dave Sargent head of global automotive research at Power. That’s especially true in mainstream market segments, he added, as “non-premium vehicles” add more and more of the safety and infotainment technologies traditionally reserved for high-line products.

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