Buick was at death’s door just a few years ago. A staid image and a mandate to cut down the number of brands in its portfolio, it looked like General Motors’ oldest nameplate would be heading to the scrap heap of automotive history.
However, GM surprised everyone by keeping Buick and repositioning the brand. And now those efforts are paying off in spades as Consumer Reports recently gave the Buick Regal a big pat on the back and sales of the Regal and the brand are both up double digits.
Consumer Reports, after testing the Regal and the new Volvo S60, described both cars as serious competition for the more prestigious competitors from BMW and Mercedes-Benz. Apparently, the magazine was a bit late to the party as Regal sales are up nearly 40% through the first half of this year. Buick’s overall sales are up 12.5% in the first half of the year. (more…)