There might be a rare opportunity to take advantage of its arch-rivals problems, but Mark Reuss, General Motors’ new president of North American operations , insists he’d rather do it the old fashioned way, with better product.
Nonetheless, seven months after emerging from bankruptcy, the “new” GM is in a much better position than it has been in decades, Reuss said repeatedly, during a series of conversations this week, as well as his keynote speech at the 2010 Chicago Auto Show.
The executive pointed to GM’s “May the Best Car Win” program as a sign that customers see big improvements in the company’s cars, trucks and crossovers. The recently-concluded marketing campaign offered potential customers the opportunity to buy a GM vehicle – and then return it if it didn’t meet their expectations. Of 439,000 eligible buyers, only 505 returned their vehicles, Reuss revealed, adding that in some cases, buyers simply choose to swap for a different General Motors vehicle.