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What Next at GM?

Will Whitacre hold onto the CEO job?

by on Dec.04, 2009

Can a Texas telecommunications engineer find happiness as GM's permanent CEO?

Can a Texas telecommunications engineer find happiness as GM's permanent CEO?

Now what?

As the automaker dove into bankruptcy, earlier this year, it was clear things would never be the same at General Motors.  But for those who thought there might be a bit more stability once the maker emerged from the Chapter 11 process, on July 10th, this week’s events show that change may be the only constant.

What’s clear is that Board Chairman Edward Whitacre is now making sure that the automaker’s top management team is shaped to his liking.  Fritz Henderson is out as CEO, with the 46-year-old Mark Reuss taking on  president of North America.  The septuagenarian GM Vice Chairman Bob Lutz maintains his title, but nothing else, with the equally youthful Susan Docherty now assuming his role as head of marketing.

You Can't Tell the Players Without a Scorecard!

Keeping Score!

There’s still that gap at the top.  For now, “Big Ed” Whitacre, the self-styled folksy Texan and former AT&T chairman, is officially General Motors’ “acting” CEO.  A grand dragnet has, allegedly,  been launched to find someone permanent for the post.  But the Friday management realignment suggests to a number of observers that Whitacre eventually may abandon any pretense of this being a temporary position.

(Ken Zino on the latest GM shake-up: Click Here.)

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