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Ford Rolls Out Some Hot Wheels at SEMA – A Hot Wheels Transit Connect

Detroit maker sends a Kiss to car collecting rock ‘n roll fans.

by on Nov.07, 2013

Ford's life-size Hot Wheels concept began life as a 2014 Transit Connect van.

Ford has rolled out a set of hot wheels for SEMA.  Make that Hot Wheels, the maker becoming the latest to honor the popular Mattel toy line with a running, life-size model – this one based on the latest Ford Transit Connect van.

Dark blue with bright orange accents, a “Hot Wheels” logo and the sort of fins and fender details one might expect on a toy car, the concept vehicle is on display all week at the huge Las Vegas automotive aftermarket show known as the SEMA Show.  Ford is just the latest maker to honor the popular toy with a full-size concept.

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“The Hot Wheels design team jumped at the chance to hot rod a Transit Connect van. The idea was to create a race inspired support vehicle for the average guy to spend a weekend at the track testing his Hot Wheels race car,” said Felix Holst, vice president of creative for the Mattel Wheels Division.

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Mini Teams Up With Kiss

Microcar brands rocks out for charity – and offers customized Kiss-mobiles.

by on Apr.21, 2011

Mini and Kiss team up for charity.

It’s only rock n’ roll but, apparently, Mini likes it.  The BMW microcar brand invited the over-the-top rock band Kiss to share the stage at the 2011 New York Auto Show, announcing a series of Kiss-inspired Mini designs – and launching a charity program teaming with UNICEF to help children around the world – especially those affected by the March 11 disaster in Japan.

The maker had been hinting there’d be some big news at its booth, but few expects all four Kiss band members to show up in full make-up and regalia – as did the brand’s U.S. CEO Jim McDowell.

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The one thing missing from the executive’s tribute costume was the trademark Kiss platform shoes.  That made the diminutive McDowell craning his neck up at Kiss leader Gene Simmons.

“I feel a little short,” said Mini’s boss.  “Maybe that’s why I’m not in a rock band.  I work for a brand called Mini.”

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