Detroit Bureau on Twitter

Posts Tagged ‘gender gap’

Study Finds Big Gender Gap in Car Choices

Men search for performance, women for practicality, affordability.

by on Dec.30, 2015

Women are having a bigger impact on the auto industry than ever, but have very different interests than men.

Gone are the days when men dominated the new car buying process. Women now buy – or at least influence – more than half of the vehicles sold in the U.S., according to various studies.

But there’s still a big gender gap when it comes to the vehicles men and women choose. More precisely, when they go online – as most shoppers do to research their eventual choice — women appear to be practical and direct about what they’re looking for. Men? They’re as likely as not to start fantasizing about the cars they’d like to get, whether or not those are practical choices fitting the budget.

News You Can Trust!

Men are more interest in sportier, powerful cars and trucks than woman, according to a study by data service Women, on the whole, are looking for vehicles that are affordable.


Men Go For Flash and Brawn, Women Want Compact Imports

New study finds distinct car preferences between the sexes.

by on Apr.27, 2012

The Porsche 911 is the ultimate macho machine, or so says a new study.

While we’re often warned to steer clear of stereotypes the fact is that they’re often accurate and useful.  And nowhere, it seems, is that more true than when it comes to identifying the type of cars men and women choose.

Guys, a new study reveals, like cars that are flashy, big and brawny.  They love the smell of petrol and the sound of a big V-8.  Women, on the other hand, like smaller imports powered by fuel-efficient I-4s.  That said, the survey by also suggests that the traditional automotive gender gap is narrowing.

“While gender preferences amongst the buyers of various automotive brands still exist, the gap is narrowing,” said TrueCar’s Jesse Toprak, Vice President of Market Intelligence. “The SUV and truck-heavy mix of the domestic automakers continue to generate a disproportionate number of male customers, while the exotic brands remain to be the best medicine for a midlife crisis.”