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Men Go For Flash and Brawn, Women Want Compact Imports

New study finds distinct car preferences between the sexes.

by on Apr.27, 2012

The Porsche 911 is the ultimate macho machine, or so says a new study.

While we’re often warned to steer clear of stereotypes the fact is that they’re often accurate and useful.  And nowhere, it seems, is that more true than when it comes to identifying the type of cars men and women choose.

Guys, a new study reveals, like cars that are flashy, big and brawny.  They love the smell of petrol and the sound of a big V-8.  Women, on the other hand, like smaller imports powered by fuel-efficient I-4s.  That said, the survey by TrueCar.com also suggests that the traditional automotive gender gap is narrowing.

“While gender preferences amongst the buyers of various automotive brands still exist, the gap is narrowing,” said TrueCar’s Jesse Toprak, Vice President of Market Intelligence. “The SUV and truck-heavy mix of the domestic automakers continue to generate a disproportionate number of male customers, while the exotic brands remain to be the best medicine for a midlife crisis.”

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