Detroit Bureau on Twitter

Posts Tagged ‘gender gap car choices’

Study Finds Big Gender Gap in Car Choices

Men search for performance, women for practicality, affordability.

by on Dec.30, 2015

Women are having a bigger impact on the auto industry than ever, but have very different interests than men.

Gone are the days when men dominated the new car buying process. Women now buy – or at least influence – more than half of the vehicles sold in the U.S., according to various studies.

But there’s still a big gender gap when it comes to the vehicles men and women choose. More precisely, when they go online – as most shoppers do to research their eventual choice — women appear to be practical and direct about what they’re looking for. Men? They’re as likely as not to start fantasizing about the cars they’d like to get, whether or not those are practical choices fitting the budget.

News You Can Trust!

Men are more interest in sportier, powerful cars and trucks than woman, according to a study by data service iSeeCars.com. Women, on the whole, are looking for vehicles that are affordable.

(more…)