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Ford’s Farley Gets Key Global Assignment

Odell leaving Volvo for Ford of Europe.

by on Jul.15, 2010

Ford's global marketing chief, Jim Farley, now adds global sales and service responsibilities to his portfolio.

Ford has announced a number of senior management changes that, among other things, will give it a global sales, service and marketing czar, for the first time, and a new boss in Europe.

A one-time rising star at Toyota, 48-year-old Jim Farley has been serving a variety of marketing roles since moving to Michigan three years ago.  He is currently group vice president of global marketing, while also running Ford’s operations in Canada, Mexico and South America.

In his new role, Farley drops operational responsibilities but he picks up the added duties of overseeing global sales and service.  Effective August 1, it will be the first time a single executive has handled all three operations on a global basis.

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At the same time, Eduardo Serrano, 50, will become executive director of all Ford Latin American operations.  He is currently president and CEO of Ford of Mexico.  Canadian operations will be handled by David Mondragon, currently president of Ford of Canada.

If there’s any significant surprise in today’s announcement, it’s that Stephen Odell will remain with Ford, taking over as chairman and CEO of Ford of Europe.  Since October 2008, the British-born executive had been president of Volvo Cars, the Swedish marque Ford is selling to the Chinese.