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Posts Tagged ‘gazoo racing’

Oh, Great Gazoo: ’20 Supra to Carry Gazoo Racing Badge

The new sports car could mark US debut for GR sub-brand.

by on Nov.06, 2017

A rendering of the 2019 GR/Toyota Supra by website SupraMKV.com

Officials with Toyota have confirmed reports that the all-new Supra sports car will ditch the Toyota badge when it goes on sale during the second half of 2019, instead carrying the logo of the Japanese maker’s new sub-brand, Gazoo Racing.

Otherwise known as GR, Gazoo originally was formed to give Toyota a new base in the racing world, and it has been a solid performer, among other things winning the World Rally Championship. But Gazoo is now going to be used as a sub-brand for Toyota’s sportiest models, much like Nissan’s NISMO and BMW’s vaunted M. The first batch of GR models will even include a sportier version of the Prius Prime.

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Toyota has made no secret of its plans to bring back the Supra after a long absence, and at an event in Tokyo, GR chief Shigeki Tomoyama told reporters, “the Supra will be by Gazoo.” That appears to also signal that the GR badge will now come to the U.S. market, something the company had so far not been willing to confirm.

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Toyota Turns Up the Heat With New GR Line of Performance Models

Gazoo Racing takes on seven models, including Prius Prime plug-in.

by on Sep.19, 2017

Toyota unveils the new GR performance line-up.

Hoping to pump a little more “passion” into the brand, Toyota is pushing for more extreme designs and, now, adding a series of new performance models.

The Japanese automaker’s Gazoo Racing unit is starting out with seven models in its new GR series, with even the Prius Prime plug-in getting a performance boost. But one model was notably absent during a Tokyo debut: the reborn Toyota Supra that is expected to make its return debut during next month’s Tokyo Motor Show.

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The debut of the new line-up comes as President Akio Toyoda continues his push to improve the “passion” quotient for both the Toyota and Lexus brands, the luxury division recently adding the new LC500 sports coupe to its line-up while also adopting a much more aggressive design for the flagship LS sedan. The Toyota brand recently adopted a much more sporty look for its top-selling Camry model.

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