Short of having four wheels, tomorrow’s automobiles may look very different from those of today as automakers adapt to a variety of challenges like fuel economy and safety regulations, overcrowded highways and other concerns.
So why not let the designers of tomorrow see what concepts they can come up with? That’s the premise behind the Michelin Challenge Design competition which turned to students at Detroit’s College for Creative Studies, one of the fertile sources for some of the best stylists in the industry today.
Now in its 24th year, the theme for the latest design competition was “Half! Lightweight with Passion,” putting the emphasis on slicing the weight of a typical vehicle without having to sacrifice room, comfort, safety and other factors. As might be expected, considering Michelin’s sponsorship, students were asked to come up with some interesting ways to advance tire and wheel technology as part of the process.