With its distinctive grille, hand-stitched interior details and such high-tech features as a magnetically controlled suspension system, the newly redesigned 2015 Yukon Denali offers buyers a way to step up from the more conventional version of GMC’s full-size Yukon sport-utility vehicle.
For parent General Motors, meanwhile, the Denali offers a way to make even more substantial profits in a market segment it overwhelmingly dominates.
The GMC brand has been one of the surprise success stories for GM. It’s now the tenth-largest U.S. automotive brand, and saw sales surge by 9% last year. But the real success story is GMC’s brand-within-a-brand, Denali, which last year gained grew by roughly 20%, and which has more than doubled in volume since just 2010. (more…)