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Posts Tagged ‘full-size suvs’

GMC Denali Becomes a Major Brand in its Own Right

With little marketing, sales – and profits – soar.

by on Feb.26, 2014

The newest member of the family: the 2015 GMC Yukon Denali is just rolling into showrooms.

With its distinctive grille, hand-stitched interior details and such high-tech features as a magnetically controlled suspension system, the newly redesigned 2015 Yukon Denali offers buyers a way to step up from the more conventional version of GMC’s full-size Yukon sport-utility vehicle.

For parent General Motors, meanwhile, the Denali offers a way to make even more substantial profits in a market segment it overwhelmingly dominates.

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The GMC brand has been one of the surprise success stories for GM. It’s now the tenth-largest U.S. automotive brand, and saw sales surge by 9% last year. But the real success story is GMC’s brand-within-a-brand, Denali, which last year gained grew by roughly 20%, and which has more than doubled in volume since just 2010. (more…)

GM Debuts 2015 Full-Size SUV Family in NY and LA

by on Sep.12, 2013

GM introduced its full-size SUV lineup for 2015 in a bi-coastal event, CFO Dan Ammann shown here at the Chevrolet portion of the bi-coastal event, in New York.

General Motors went to extremes – with simultaneous news conferences in Los Angeles and New York – to pull the wraps off its all-new full-sized sport-utility vehicles Thursday.

The timing of the announcements, which spotlighted the completely new 2015 versions of the Chevrolet Tahoe and Suburban, as well as the GMC Yukon and Yukon XL, couldn’t be better considering the surge in demand for full-sized trucks as the U.S. economy rebounds.

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Set to reach dealer showrooms next spring, GM hopes to deliver big sales bumps – confounding those who had thought that rising energy prices would deliver a knockout punch to big trucks. It should help that all four models are expected to deliver significant improvements in fuel efficiency, along with other improvements. (more…)

Spy Shot: 2014 Chevrolet Tahoe

New model full-size SUVs get extensive makeover.

by on May.10, 2013

It appears that major change ares coming for the 2014 Chevy Tahoe. Photo credit: Jim Dunne CAR SPY

If this spy shot of the next generation Chevy Tahoe is any indication, General Motors plans major changes in the design of its 2014 model-year full-size SUV lineup, which includes Tahoe, GMC Yukon and Cadillac Escalade.

Though the camouflage covering the vehicle is extensive, hiding much of the new sheet metal, some differences from the current models can be seen clearly. Multiple horizontal bars fill the familiar grille design, with its shield-like outline, centered “Bow Tie” emblem and heavier center bars.

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Flanking the grille are new headlight composites with over and under headlights and LED running lights. The front fascia will also feature a flatter face on the bumper grille housing rectangular parking lamps.


GM Gives Cadillac Escalade a Reprieve

Reversing course, maker plans to intro new 'Slade in 2014.

by on May.22, 2012

GM has decided it needs to keep the big Escalade -- the 2010 hybrid shown here -- in its line-up.

General Motors has reversed course and will bring an all-new version of that hip-hop segment favorite, the Cadillac Escalade, to market in early 2014.

Worried that the big luxury SUV might hurt the updated image Caddy is trying to craft for itself – and questioning demand for full-sized SUVs as fuel prices skyrocketed — the maker had been ready to pull the plug on the ‘Slade.

However, GM decided the Escalade was simply too profitable to let die, and will now turn out a new model sharing platforms with its next-generation Chevrolet and GMC full-size trucks.

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The Escalade built a significant market among hip-hoppers and sports stars, something Cadillac initially embraced, but “We were finding that for everyone turned on by that image there were four (potential luxury buyers) who were turned,” a senior Caddy official told TheDetroitBureau.com.


First Look: 2013 GMC Acadia and Acadia Denali

Aiming to maintain momentum in a tough segment.

by on Feb.09, 2012

The 2013 GMC Acadia Denali makes it Chicago debut.

Chicago Auto Show-goers will be the first to get a close-up look at the updated 2013 GMC Acadia, as well as the premium spin-off, the Acadia Denali.

The two new models will likely play a critical role for GMC, now the second best-selling brand in the General Motors portfolio.  Despite its age, the outgoing Acadia crossover had its best year yet in 2011, with demand surging 16% — and half of its sales coming from customers trading in non-GM products, according to Tony DiSalle, GMC’s vice president of marketing.

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“While (traditional) trucks and SUVs will be the foundation of the GMC brand,” DiSalle said during a Chicago Auto Show preview, “we’re expanding our appeal with bold crossovers like the Acadia.”

But the big CUV will have some tough competition, facing up against domestic products of comparable or slightly smaller size like the Jeep Grand Cherokee and Ford Explorer, as well as imports ranging from the Toyota Highlander to more upscale models from European imports that also target what GMC calls the “professional grade” customer.