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Screaming Hot Subaru

Japanese niche maker’s stock jumps 500% in barely 18 months.

by on Aug.12, 2013

Subaru has caught the eye of investors as its stock price has risen 500% in 18 months.

Little Subaru has turned into a big deal as far as investors are concerned.

After squeaking out an increase in sales during even the worst years of the Great Recession, the stock market seems convinced the automotive arm of Fuji Heavy Industries has even bigger opportunities ahead, with Fuji shares increasing fivefold since the beginning of 2012.

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But while the maker’s President Yasuyuki Yoshinaga says Subaru is “at a major turning point,” he is also sounding a note of caution for those who think the maker might now shift its focus from niche products like the Forester crossover and WRX hot hatch to become a true mainstream manufacturer. (more…)

Details on Toyota Sports Coupe Trickle Out

The name comes from the beloved AE86 Corolla from the '80s.

by on Nov.29, 2011

Toyota will sell its rear-wheel-drive sports coupe as the 86 in Japan and GT 86 in Europe. It will be known as the Scion FR-S in the U.S.

With enthusiasts looking for anything to sate their appetite for the latest details on the Toyobaru (Subayota?), Toyota has devilishly allowed a mere trickle of details to come out about its version of the much-anticipated sport coupe it has developed with Subaru.

The current dish? While the car will be sold in the States as the Scion FR-S, it will be called the GT 86 in Europe and simply 86 in Japan, paying homage the revered AE86 Corolla from the ’80s.

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Even more will be released next week when the car makes its official debut at the Toyota Motor Show. Toyota is calling the car a “production prototype,” but it will likely differ from the production version in details only.

(more…)