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Toyota, Subaru to Reveal Jointly-Developed Sports Car in Geneva

A "reborn passion" for sports cars.

by on Jan.26, 2011

Toyota hints at what's to come in Geneva.

Struggling to overcome not only its safety-related problems but a reputation for building boring appliances, Toyota hopes to demonstrate a “reborn passion” with the roll-out of its FT-86 sports car at the upcoming Geneva Motor Show.

For those who think of the automaker in terms of models like the Sienna minivan and Camary sedan the unveiling could deliver some surprises – especially considering that the FT-86 is the product of a significant new joint venture with smaller Japanese maker Subaru.

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That company will also view for the attention of a harried press corps, on media preview day, with its own version of the new rear-drive model, which it recently referred to as the tongue-tiring, “Subaru Rear-Wheel-Drive Sports Car Technology Concept.”  (Insiders promise the production version will adopt a name that can fit on a badge.