Lost in the hubbub surrounding the collapse of Harald Krueger, BMW’s CEO, is the fact the Bavarian brand has its next-gen luxury compact crossover, the X1, ready for the market just as sales in the segment are taking off.
The compact crossover area is growing not only in terms of the metal moved by dealers, but also in the number of companies participating in the arena. The luxury portion of the market is growing faster than the rest so the company’s timing is perfect.
The new X1 is is taller, wider and longer than its predecessor meaning that the smallest of BMW’s crossov, er, sports-activity vehicles has more room for passengers and a better view of the road for the driver. (more…)