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Exec Says Journalists Need More Training on MyLincolnTouch

"The customers are happy," he says.

by on Jan.10, 2011

A Lincoln executive says media criticisms of MyLincolnTouch could be solved with additional training of journalists.

Criticisms of MyFordTouch and MyLincolnTouch, Ford’s revolutionary new graphical interface for Sync, could be solved by providing additional training, a Lincoln marketing executive said Sunday.

C.J. O’Donnell, group marketing manager for Lincoln, said that customer response to the system has been overwhelmingly positive.

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MyFordTouch is the latest update to Ford’s groundbreaking Sync system. Ford expanded the system’s vocabulary of accepted commands and added multiple customizable screens, including a touch-sensitive screen in the center console that operates everything from climate control to navigation.

But several journalists have panned the system. Consumer Reports (subscription required) removed the Lincoln MKX and Ford Edge from its recommended lists simply because of the new system. The magazine called the system too complicated and more difficult to use than traditional knobs and buttons. Car and Driver has also criticized the system because its too complicated and the touch-screen “buttons” are too small.