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First Look: Ford Vertek Concept

“A not so subtle hint at where we’re headed.”

by on Jan.10, 2011

"A hint of what's to come," much of what you see in the Ford Vertek concept vehicle will reappear in the next-generation Ford Escape.

While you won’t see the new Ford Vertek concept vehicle roll into your local showroom anytime soon, it’s more than the typical fantasy-in-chrome show car.

The prototype, making its debut at the Detroit Auto Show, this morning, is “a not so subtle hint at where we’re headed,” suggests Ford’s global design chief J Mays.

And what that means is that a significant number of styling cues from this SUV prototype will reappear on the next-generation Ford Escape due to launch later this year.

The Vertek underscores the changing nature of the compact SUV market.  When Ford first launched its Escape, just over a decade ago, buyers wanted vehicles that maintained traditionally boxy ute styling.  Today, competitors like the Toyota RAV4 have been adopting a more rounded, “cute-ute” design language.