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VW, Hyundai, Ford Top Total Vehicle Index

American makers gaining traction on imports, study reveals.

by on Mar.20, 2012

The coupe-like CC helps VW score a win in the Total Value Index.

Japanese automakers were shut out of the top three in the latest Total Value Index, which measures the way consumers perceive the overall value of automotive brands and individual products.

The study, which looks at dozens of factors — such as quality, long-term reliability, warranties, fuel economy and standard equipment – found motorists putting Volkswagen at the top of the heap, a sharp turnaround for the German maker.  Hyundai landed on the second rung, followed by third-place Ford.

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Significantly, Detroit’s Big Three landed more individual segment winners – 11 in all out of 23 possible segments – than manufacturers from Japan, Europe or Korea.

This is the first time that has happened in a decade, according to Chris Chaney, head of automotive research for California-based Strategic Vision, suggesting, “This is an important milestone toward the ‘domestic comeback.’”


Ford, Hyundai Seen as “Value” Leaders by New Study

Japanese leaders chided for missing market trends.

by on Jan.25, 2011

The Hyundai Sonata delivers the highest score ever in the annual Total Value Index.

When asked who delivers the most value for the money, some of the traditional Japanese favorites are losing ground, according to a new study by California-based Strategic Vision, which notably found that Ford Motor Co. has surged ahead of American Honda for the first time.

Volkswagen still tops the charts in the firm’s annual Total Value Index, but in another surprising shift, the new 2011 Hyundai Sonata sedan delivered the highest score ever recorded the 14 years of the TVI study.

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Ford’s ascent echoes the findings of a number of other recent reports which have praised the Detroit maker’s quality, reliability and features.

“Ford Motor Corporation’s ranking ahead of American Honda Motor is quite an accomplishment, especially considering that just eight years ago they ranked last among all corporations,” emphasized Strategic Vision’s Vice President Christopher Chaney.  “Ford Fusion ranked first among the popular midsize cars, and Ford also had class leaders with Lincoln MKT, Flex, F150 and F250/350.”