Detroit Bureau on Twitter

Posts Tagged ‘Ford truck news’

Ford Confirms Return of Bronco, Ranger

Ranger returns 2019, Bronco back in 2020.

by on Jan.09, 2017

Could this Ford Bronco concept shown a decade ago could serve as a template for a new SUV.

They’re baaaack!!!

After plenty of hints, rumors, innuendos and leaked production plans, Ford officials confirmed today in Detroit that its bringing back the Ford Bronco SUV and Ford Ranger truck. Both will be built at the Michigan Assembly Plant in Wayne, Michigan.

News Now!

“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. (more…)

Ford Letting Buyers Put New Face on 2018 F-150

Pickup gets a new 3.0-liter turbodiesel option.

by on Jan.08, 2017

The 2018 Ford F-150 sees a slew of improvements and new options, including a new 3.0-liter diesel.

Ford is intensely proud of building America’s top selling truck for 40 consecutive years but insists it isn’t about to rest on its laurels.

So for the 2017 North American International Auto Show it is showing off some changes that it’s preparing to make to the company’s 2018 F-150 pickup truck, which has routinely outsold its competitors for the past four decades.

News Now!

Todd Eckert, marketing manager for the F-150, noted that Ford has a long-history of innovation with the Ford F-150 and the innovation continues with the unveiling of the 2018 truck. “It’s all about continuous improvement,” said Eckert despite the major changes introduced when the all-aluminum F-150 first appeared in 2015. (more…)

Ford Super Duty Takes Truck of Texas Title

Nissan, Volvo also nab Lone Star honors.

by on Oct.12, 2016

Ford captured this year's "Truck of Texas" title at the annual Texas Truck Rodeo.

Each fall, truckmakers form a wagon train and trek to the Lone Star State for the annual Texas Truck Rodeo in the hopes of being named “Truck of Texas.”

There may be no truck-focused award that carries more prestige than this one, rooted in the heart of truck country, Texas, which is also known as The Truck State. Makers bring dozens of vehicles to show off, but in the end there is but one winner of the big prize.

Truck News!

The 2017 Truck of Texas is the 2017 Ford Super Duty, as voted by more than 70 journalists. (more…)

10 Speeds, 11% Mileage Gain for F-150

2017 Ford F-150 with 3.5-liter EcoBoost to get 20 mpg.

by on Oct.06, 2016

Ford's new 10-speed transmission is likely to be very appealing to new truck buyers.

Ford Motor Co.’s costly program to develop the world’s first 10-speed automatic transmission is beginning to pay off, especially for shoppers looking to buy the maker’s 2017 F-150 pickup.

Ford says the gearbox will help it yield an 11% increase in mileage on four-wheel-drive models using Ford’s 3.5-liter EcoBoost V-6 turbo engine. The 2017 F-150 package will yield an average 20 miles per gallon in the EPA’s Combined cycle, up from 18 mpg with the 2016 pickup.

Your Auto Insider!

The new 10-speed was jointly developed by Ford and General Motors and the transmission will eventually be added to a wide variety of different products in each of their line-ups. GM’s first application will come with next year’s launch of the Chevrolet Camaro ZL1. (more…)

Ford Takes Over NFL Truck Sponsorship from GMC

Hyundai paid $200 million for car sponsorship rights.

by on Sep.07, 2016

Ford's Mark LaNeve, left, and NFL Commissioner Roger Goodell seal the deal on Ford becoming the league's official truck sponsor.

The tug of war between Ford and General Motors’ trucks moved in the Blue Oval’s direction as it secured the title as the “Official Truck” of the National Football League, taking the job from the GMC Sierra.

GMC ended its partnership with the NFL in 2014 and this move isn’t entirely surprising as the Detroit Lions are owned by the family of Ford Motor Co. Executive Chairman Bill Ford.

Your Auto Insider!

“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” Ford top U.S. marketing executive Mark LaNeve said in a statement. (more…)

Ford Expanding F-Series Super Duty Production

Ohio Assembly Plant picking up extra line of trucks.

by on Jan.26, 2016

Ford's plant in Lorain, Ohio, is picking up some production of the F-350, F-450 and F-550, in addition to its current portfolio.

Ford has announced plans to beef up production of the new 2017 Ford F-Series Super Duty truck at its Ohio Assembly Plant in Loraine, Ohio, which has served as a talking point for GOP Presidential candidate Donald Trump’s critique of American trade policy.

Going forward, the Ohio Assembly plant will support additional production of the all-new 2017 Ford F-Series Super Duty chassis cab, although Ford executives didn’t provide exact production numbers, saying only that build numbers would meet demand.

Truck News!

The new production schedule has the Lorain, Ohio plant, which employs 1,400 people, supplementing the run of F-350, F-450 and F-550 Super Duty chassis cab configurations currently produced at its Kentucky Truck Plant in Louisville, Kentucky. (more…)

Ford Turning Around F-150 Sales Problem?

Double-digit percent jump in July suggests maker on track.

by on Aug.10, 2015

Ford F-150 sales were down 2.4% through June. Some speculate a problem getting truck frames is part of the reason.

Despite all the fanfare that came with Ford’s new F-150, sales have been sluggish … until last month, when they jumped 13%, begging the question: why all of a sudden?

Prior to the July jump, F-Series sales were down 2.4% through the first six months of the year. Initially it was tied to several factors: a lukewarm reception from buyers while Ford officials noted that supplies were restricted.

Truck News!

The move to aluminum required a substantial changeover in equipment at the two plants in Michigan and Kansas that produce the truck. Ford need to shut down one plant to install the equipment while leaving the other one up and running: essentially it was running at half speed, crimping inventory. (more…)

Ford F-150 Stubs Toe on Crash Test Repairs

New truck captures "Top Safety Pick" award.

by on Jul.30, 2015

The all-new Ford F-150 has endured criticism for being more costly to repair after a crash: a claim Ford denies.

Just a few weeks removed from swatting away criticism from its competition that the new aluminum F-150 takes longer to repair and costs more while doing it, the Insurance Institute for Highway Safety is contradicting the automaker.

The safety group crash tested the new F-150 and found that the claims that repairs to the new truck were more costly and took more time to be true; however, the maker’s F-150 Super Crew, which makes up 83% of annual sales, also received the group’s “Top Safety Pick” rating: the only full-size pickup to earn the distinction.

Truck News!

While the Dearborn, Michigan-based company was pleased to get earn the safety award, it disagreed with IIHS finding that repair costs were 26% higher for the new model compared with the previous generation pickup. (more…)

Reasons for Ford Truck Incentives Overblown

Maker expects sales to normalize this fall after production hiccup.

by on Jul.17, 2015

Sales of the aluminum F-150 are down 2.4% for the first half of 2015, but are expected to improve now some production issues have been resolved.

The scrutiny over Ford’s new aluminum-intensive F-150 hit a fever pitch this week over incentive offerings reaching as high as $10,000 per truck: a frenzy upon further reflection with no real substance.

Reports chronicling discounts on the much-hyped truck were tied to sales figures that saw the country’s best-selling vehicle were down 2.4% for the first half of the year, including 8.9% in June, causing many to wonder if Ford was facing it’s nightmare scenario: truck buyers had no faith in an aluminum truck.

News You Can Trust!

Smelling blood in the water, Chevrolet did its level best gain sales with a series of web-based ads, including one with former NFL lineman Howie Long, highlighting some of the potential problems that come with using aluminum. (more…)

V-6 Now Overwhelming Choice for F-150 Truck Buyers

Automakers taking different paths to the same results.

by on Jun.05, 2015

Sixty-seven percent of F-150s are rolling off the production line with V6 engines, including the 3.5-liter V6 EcoBoost.

Pickup buyers are among the industry’s most macho, and they’ve traditionally wanted the biggest, baddest engines they could stuff under the hood. But things appear to be shifting as automakers come up with creative alternatives that meet growing demand for better fuel economy.

Ford Motor Co. says that more than two out of three buyers of the new 2015 F-150 pickup truck are opting for V-6 engines, rather than V-8s. Demand is shifting at other manufacturers, though at not nearly the same pace – reflecting the fact that there are numerous different ways to deliver better mileage.

Key in on the News!

A decade ago, “I definitely would not have expected this,” said analyst David Sullivan, of AutoPacific, Inc. “Nobody would have expected V-6s to develop the way they have in terms of power for displacement, but they’re now making as much power as many of the V-8s of a decade ago.” (more…)