Seats that can monitor your heart or warn of an impending diabetic attack; vehicles that chat with each other – and with stoplights – Ford Motor Co. lifted its kimono this week to reveal an array of high-tech systems the Detroit maker hopes will help position it as an industry leader.
The challenge is significant, however, in the world of digital, in-car technology. Where a breakthrough powertrain or vehicle design might give a maker a several-year lead, it’s much more difficult to stay ahead in terms of electronics – as Ford is discovering now that most of its key competitors are taking aim at its popular Sync system.
Ford invited journalists to its Dearborn headquarters this week to show of the latest and greatest innovations now under development, starting with Sync. Ford is tweaking its voice-operated system to make it more user-friendly, adding bigger on-screen fonts and improving software and voice recognition.