Ford is earnestly trying to reshape its image as an automotive AND a mobility company and it’s taking to arguably the world’s biggest stage to keep up the image makeover momentum: the Super Bowl LI.
The Dearborn, Michigan-based automaker is using its part of its 90-second commercial during the match up between the Atlanta Falcons and New England Patriots to hype its mobility products.
Considering that 30-second spots go for more than $5 million, it’s hefty price to pay for something that still in the larval stage. It’s the company’s first Super Bowl ad since 2014 features a string of humorous footage of people getting stuck in life circumstances. (more…)