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Ford Set to Reveal All-New Version of Fiesta

Critical makeover could help reverse declining sales.

by on Nov.28, 2016

Ford is looking to change the sales momentum on its smallest car with the debut of the 2017 Ford Fiesta.

With small car sales taking a nosedive, tomorrow’s unveiling of an all-new, seventh-generation Fiesta model could be precisely what Ford Motor Co. needs to reverse the familiar subcompact’s momentum.

Long one of the most popular models in the maker’s global line-up, Fiesta has been hard hit by the impact of cheap gas and the concurrent shift away from conventional passenger cars to crossover and sport-utility vehicles. Ford recently announced it will shift production of all its small car models, including the slightly bigger Focus, from the U.S. to Mexico, replacing them with higher-demand trucks.

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“The new Fiesta will be our best expression of Ford – lovable fun, sporty to drive and with an unmatched personality true to the spirit of the iconic small car that has delighted generations of customers for the past 40 years,” Jim Farley, president of Ford’s European operations, said in a statement. (more…)

First Drive: Ford Fiesta

Small and stylish are no longer mutually exclusive.

by on Oct.15, 2010

The Ford Fiesta has a stylish shape one normally wouldn't expect in the "econobox" segment.

The idea seemed preposterous: Three people, one medium-sized dog, two sets of golf clubs (minus one of the bags), three duffel bags and all the usual paraphernalia – including 10 pairs of shoes(?) – required for a long weekend at the lake. But how to stuff all that stuff in a subcompact? Yes, we knew there would be complaints, but we undertake this research for you, the loyal readers.

Somehow, we crammed it all in. Looked like a clown car with all the people and stuff popping out of this Ford Fiesta upon arrival, but it illustrates a point: It is possible to travel comfortably in a subcompact. We even had room to take home a couple of gifts and knick knacks purchased at the annual craft fair.

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An added bonus was superb mileage: Over a week spent with the Fiesta, mostly traveling on rural two lanes, we averaged 39 mpg. This thing doesn’t so much sip fuel, it dabs a rag in it and wrings out every last drop.

Following a groundbreaking social media campaign, it seems that Ford has been telling us about the Fiesta for a long time. Now that it is here, it’s easy to see what all the fuss was about.

The Fiesta has fun styling details, nifty interior touches and some clever features. It’s entertaining and easy to drive.
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