With small car sales taking a nosedive, tomorrow’s unveiling of an all-new, seventh-generation Fiesta model could be precisely what Ford Motor Co. needs to reverse the familiar subcompact’s momentum.
Long one of the most popular models in the maker’s global line-up, Fiesta has been hard hit by the impact of cheap gas and the concurrent shift away from conventional passenger cars to crossover and sport-utility vehicles. Ford recently announced it will shift production of all its small car models, including the slightly bigger Focus, from the U.S. to Mexico, replacing them with higher-demand trucks.
“The new Fiesta will be our best expression of Ford – lovable fun, sporty to drive and with an unmatched personality true to the spirit of the iconic small car that has delighted generations of customers for the past 40 years,” Jim Farley, president of Ford’s European operations, said in a statement. (more…)