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Ford Will Add Stop/Start Capability To 20% of Its Global Products By 2014

Technology should boost mileage by 10%, maker claims.

by on Dec.27, 2010

Ford wants to offer fuel-saving Stop/Start technology on products like the new Focus - if it can get federal regulators to acknowledge the technology's benefits.

Ford Motor Co. will begin offering so-called Stop/Start systems in a variety of its vehicles, technology the maker claims will be able to reduce fuel consumption by as much as 10%.

Globally, Stop/Start systems will be offered in about 20% of the maker’s product mix by 2014, noted J Mays, global design director, during a presentation at Ford’s Wayne Assembly Plant, on Tuesday.

Longer term, Ford officials added, Stop/Start could become fairly ubiquitous in the company’s line-up.

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But while Mays hinted that Ford hopes to launch the technology in the U.S. market “quite soon,” he cautioned that federal regulators have yet to give Stop/Start their thumbs-up.  With the nation’s fuel economy standard set to reach 35 mpg by 2016 – and possibly push to 62 mpg by 2025 – makers like Ford are reluctant to introduce anything that doesn’t gain them credits with regulators – as well as kudos from consumers.

(Ford plans to produce three battery cars at its newly-updated Wayne Assembly Plant, starting in 2012. Click Here for more.)

“We won’t bring it to market” in the U.S. without some acknowledgement from regulators at the Environmental Protection Agency that Stop/Start boosts mileage, stressed Mays.