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Ford Stock Taking Hit over Uncertainty Surrounding F-150

Will customers pay for pricey truck innovations with low gas prices?

by on Dec.16, 2014

The all-new Ford F-150 has some Wall Street analysts worried. Ford's stock is down 7.5% this year.

The launch of the new Ford F-150 pickup truck has been giving the Wall Street a case of the jitters ever since it was unveiled at the 2014 North American International Auto Show.

Ford Motor Co. stock tumbled again after an analyst’s note suggested the recent drop in price of oil, which has cut the price of gasoline to the lowest point in five years, might undercut Ford’s the strategy behind the new truck, which is made of aluminum to reduce weight and improve fuel economy.

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In trading Monday, the value of Ford shares dropped 4.7%, to close at $14.28, the lowest since Nov. 10. By way of comparison, the Dow Jones Industrial Average declined than 1% (.58%) on Monday, while the Standard & Poors also declined less than 1% (.63%). Ford’s shares are off 7.5% so far this year, while the Standard & Poor’s 500 Index has risen 7.6%. (more…)

Ford Stock Drilled for Second Straight Day

Lower profit expectations drive drop in share price.

by on Oct.01, 2014

After Ford CEO Mark Fields revealed the maker would miss its 2014 profit target, the stock fell sharply.

After executives told Ford Motor Co. shareholders Monday the company would miss its profit target for 2014 as the growing expense of recall and losses from the company’s operations in Europe and South America, Ford stock fell dramatically throughout the day and it continued falling for a second straight day yesterday.

Ford stock fell by more than 2% or 32 cents per share to close at $14.79 in trading on the New York Stock Exchange Tuesday after tumbling 7.5% on Monday.

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Chief Financial Officer Bob Shanks told analysts and reports that 2014 pretax profit was now expected to be $6 billion to $7 billion, compared with an earlier projection of $7 billion to $8 billion. It attributed the change to recall-related expenses in North America and larger than expected losses in South America and Russia. (more…)

Ford Shares Plunge on Bad News About Recalls, Europe

But maker insists it is “well-positioned for long-term.”

by on Sep.30, 2014

Ford CEO Mark Fields, shown with the 2015 Edge, insists the maker's long-term prospects are solid.

Investors took a dim view after being given an inside look at Ford Motor Co, the maker acknowledging that its European turnaround will be delayed, while it expects to run up big losses in South America, as well – with earnings taking taking another $500 million hit due to recent recalls.

Ford shares closed Monday at $15.11, down about 7.5% on nearly three times the normal volume on the New York Stock Exchange, investors having to balance the maker’s short-term problems against the more upbeat, long-term potential outlined by new Ford CEO mark Fields and his top management team.

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“Our long-term plan underscores the commitment we have to our One Ford plan, while accelerating our pace of progress, delivering product excellence and driving innovation in all areas of our business,” Fields said during a presentation to automotive analysts dubbed Ford 2020. “We remain completely focused on offering customers the freshest lineup of world-class vehicles to meet their needs.”

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