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Ford Start Concept Makes U.S. Debut

“A car you can bond with.”

by on May.19, 2010

A "car you can bond with"? The Ford Start concept makes its American debut.

Looking a bit like the love child of a crossover and the Volkswagen Beetle, the Start concept isn’t quite the sort of product you’d immediately expect from Ford, but the automaker is giving serious thought to putting it into production, says Ford’s global design chief, J Mays.

The Ford Start prototype is making its first appearance in the U.S., this week after a global debut at last month’s Beijing Motor Show.

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The rounded coupe design of the minicar is quite a bit different from anything in the Ford line-up, though not entirely unexpected, say several of those familiar with design chief Mays – who helped develop the current version of the VW Beetle.