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“Moment of Truth” As Buick Targets Social Media

Automakers increasingly target social media as an inexpensive way to market new vehicles.

by on Jul.28, 2010

Will potential buyers trust the "unbiased" comments aggregated by Buick's Moment of Truth campaign?

Is Buick going from grandmas to geeks?

As recently as two years ago, Buicks were primarily marketing to the blue-haired set, folks most likely to associate the term delicious with food, not a social Web site bookmarking site.

Now the reborn General Motors brand has started an Internet marketing program called “Moment of Truth” where users can visit to read what GM claims are unbiased opinions about the new Regal sedan.

The site is an online aggregator that pulls content from a variety of sources and gives consumers the ability to share it on their social networks. It includes YouTube videos, Flickr photos, comments from Buick’s facebook page, Twitter updates, as well as automotive reviews and consumer blogs.