“Big Data” is already helping designers shape new vehicles and its influence will only grow in the years to come, according to a panel of experts assembled by Ford Motor Co. for its annual trends conference. Big data is the deployment of reams of data to meet a specific goal.
Don Butler, the former General Motors executive who is now Ford’s director of connected vehicles and service, noted that Ford’s designers and product planners turned to social media and survey data as they wrestled with whether the lift gate on the new 2013 Ford Escape should be one piece or two, which would allow drivers to open the rear window without raising the entire lift gate.
“There were no clear indicators,” he said. (more…)