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Posts Tagged ‘Ford Smart Mobility’

New Senior Personnel Departures at Ford Comes at Awkward Time

Key players in smart mobility push leave company even as Ford ramps up autonomous, electrification programs.

by on Mar.22, 2018

Musa Tariq, Ford's chief brand officer was hired away from Apple just 14 months ago.

Ford Motor Co. has been hit with another round of senior level departures, a development that not only continues the turmoil touched off by the ouster of CEO CEO Mark Fields last May but threatens to shake up the carmaker’s push into advanced mobility services.

Musa Tariq, the chief brand officer Ford lured away from Apple just 14 months ago, will be leaving the company, Ford has confirmed. And he’s not alone. Raj Rao, the CEO of Ford Smart Mobility, will also depart the automaker on May 1st.

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“Musa is a proven leader of brand transformation, having led similar work at some of the world’s most admired brands before coming to Ford, and he is a leader known for creativity and social media expertise,” said Ford CEO Jim Hackett. “Over the last year, he has been helping to drive the same transformation at Ford.”

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Ford Working to Solve Problem Plaguing Commuters: Parking

Technology may help drivers find open spots quickly, easing congestion.

by on Jun.25, 2015

Ford hopes to help ease congestion in large cities by helping drivers find parking spots more quickly, including using sensors on bikes to provide information.

Ford Motor hopes to use technology spawned in Silicon Valley to help meet one of the biggest challenges facing motorists today – finding a parking space.

Michael Tinskey, Ford global director of electrification and infrastructure, told the annual “Further With Ford” conference, which was held in the automaker’s new research and development center in Palo Alto, California, just outside San Francisco that finding a parking space is becoming more and more of challenge.

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Thus, Ford is looking at the utility of a system that can help drivers hunt for a parking space in heavily congested cities, such as Los Angeles and San Francisco. By one estimate roughly 30% of air pollution around Los Angeles might be caused by drivers hunting for parking spaces. (more…)

Ford Moves to Pilot Stage on Smart Mobility Program

Maker ready to implement plans after six months.

by on Jun.24, 2015

Ford CEO Mark Fields announced plans to implement some of the programs being testing in the maker's Smart Mobility plan.

Ford Motor Co. says its ready to implement some the lessons learned from a research program that delves into the changing landscape of mass mobility in era of smart phones and instant connectivity that was launched only six months ago.

Mark Fields, Ford chief executive officer, said the automakers operate pilot projects keyed to Ford Smart Mobility and move from research to the start of implementation, of new mobility products.

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“We now are moving from experimentation to implementation,” said Mark Fields, Ford president and CEO, at the annual said at the annual Further with Ford trends conference in San Francisco. (more…)