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Ford Moving All Small Car Production to Mexico

Move could expand trade debate during presidential race.

by on Sep.14, 2016

Ford's compact Focus is one of the small passenger car models moving to Mexico.

Ford Motor Co. will transfer all of its small car production from the U.S. to Mexico, a move that follows on earlier plans to shift production of several passenger car models currently produced at a suburban Detroit plant.

The move is likely to raise the ire of union workers, though investors appear to back the decision to trim production costs. The announcement also is likely to play into the ongoing presidential election, Ford already taking heat from GOP nominee Donald Trump for its earlier production decision.

Over the next three years, “We will have migrated all of our small-car production to Mexico and out of the United States,” Ford CEO Mark Fields told automotive analysts during a conference hosted by the carmaker at its headquarters in the Detroit suburb of Dearborn.

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Ford Reveals New Urban Car– er, Ka Concept

How small is too small? Ford tests the waters.

by on Nov.14, 2013

Ford brings back an old name in the form of the Brazilian-designed Ka Concept.

How small is too small? That’s something Ford is trying to find out with the unveiling of its Ka concept, a microcar design developed in Brazil that it hopes will gain some traction around the world in one of the auto industry’s fastest-growing market segments.

A good bit smaller than the current Fiesta model, the Ford concept revives a name first used on one of the maker’s more eccentric offerings in the late 1990s and targets a subcompact segment estimated to reach 6.2 million sales annually by 2017.

Auto Show Central!

The Ford Ka Concept is the second recent model developed by Ford’s Brazilian studio, following the new EcoSport that is rolling into showrooms from South American to Shanghai.

“Ford has a long history in Brazil, bringing development, jobs and growth to the region,” said the maker’s Chairman Bill Ford. “As an integral part of our global growth strategy, we are committed to bringing world-class products to Brazil and to helping the region create global vehicles for the rest of the world.”

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First Look: Ford’s Updated Fiesta

One of several new products debuting later this week.

by on Sep.05, 2012

Ford CEO Alan Mulally will reveal several new products, including the updated Fiesta, during an event in Amsterdam.

Hoping to reverse the company’s huge losses in Europe, Ford CEO Alan Mulally will pull the wraps off an assortment of new products later this week at the maker’s “Go Further” product preview.

Among the new and updated vehicles slated for unveiling at the Amsterdam event is the revised Ford Fiesta, the 3- and 5-door versions shown here.  The subcompact will now share key styling cues seen on other recent Ford models, notably the distinctive trapezoidal grille from the all-new Ford Fusion debuting in the U.S. for 2013 – and which will be sold in Europe as the next-generation Mondeo.

Your Inside Source!

“Fiesta has been one of the world’s best-loved small cars across five decades, and the sporty appeal of the last generation Fiesta inspired real passion among global compact car customers, contributing to its status as the world’s most successful small car,” said Martin Smith, Ford of Europe executive design director. “We had to keep that vital part of Fiesta’s make-up – but we also wanted to give it a more sophisticated look.”

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A Second Look at the 2012 Ford Focus

Staying in focus.

by on Oct.10, 2011

In a break with the past, two-thirds of the Ford Focus models sold in the U.S. are now hatchbacks.

Let’s see if we can get through this review without too many references to Ford focusing on its new 2012 Focus, or how the focus is on compact cars these days, or how the Focus focuses on fuel economy. You get the idea.

What Ford would prefer you to focus on (sorry) is the new Focus’ European pedigree, its on road prowess, and its 40 mpg promise. Let’s not forget the available MyFordTouch infotainment suite.

The last Focus was an unloved compact full of panel gaps, and what it lacked in performance it made up for in lack of styling. All the while, auto journos and compact-car freaks were clamoring for Ford’s European Focus.

Be in the Know!

Well, it’s here. Available in either hatchback or sedan configurations, the new Focus is a stylish entry in a class that is suddenly filled with fashionable entrées, such as the Hyundai Elantra, Hyundai Veloster, Subaru Impreza, and even the Chevrolet Cruze, which may not have the haute couture duds, but does have a plenty strong package.

Ford’s Fiesta was the Blue Oval’s first volley in the small-car war, and the Focus follows in its footsteps, albeit wearing bigger shoes. Available in four trims—S, SE, SEL, and Titanium—the Focus has a 2.0-liter gasoline direct-injection four-cylinder that makes 160 horsepower and matches to either a five-speed manual transmission or a six-speed dual-clutch automatic transmission.

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First Look: 2011 Ford Fiesta

Ford's European small car finally ready for American debut.

by on Dec.02, 2009

The most "Euro-centric" version of the 2011 Ford Fiesta, the 5-door could get American motorists back into hatchbacks.

The most "Euro-centric" version of the 2011 Ford Fiesta, the 5-door could get American motorists back into hatchbacks.

For a small car, the new 2011 Ford Fiesta has a big mission ahead of it.

Fiesta is the European-designed small car that has garnered a slew of awards for the automaker since its introduction, two years ago.  It’s also the first serious attempt to translate Ford’s Continental design and engineering into a vehicle that meets the needs and desires of American motorists.

In years past, the automaker would likely have developed separate products for the U.S. and Europe – if it brought out such a small car in the States, at all. That’s one reason small cars like Fiesta have been big money losers in this country.  But by spreading out costs on a platform that could eventually account for 1 million sales, worldwide, Ford is betting it will actually make money on Fiesta – and also be able to pass some of the savings to consumers in the form of a car that breaks from the traditional mold of boring, stripped-down Detroit econobox.

Small Cars, Big News!

Small Cars, Big News!

What’s clear is that U.S. buyers are becoming much more open to small cars, which have seen their share of the market surge from just 14.0% in 2004 to 21.6% for the first 10 months of 2008.  The problem for Ford is that Japanese and Korean imports, such as the Toyota Yaris and Honda Fit, have dominated the various small car segments.

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