While you won’t see the new Ford Vertek concept vehicle roll into your local showroom anytime soon, it’s more than the typical fantasy-in-chrome show car.
The prototype, making its debut at the Detroit Auto Show, this morning, is “a not so subtle hint at where we’re headed,” suggests Ford’s global design chief J Mays.
And what that means is that a significant number of styling cues from this SUV prototype will reappear on the next-generation Ford Escape due to launch later this year.
The Vertek underscores the changing nature of the compact SUV market. When Ford first launched its Escape, just over a decade ago, buyers wanted vehicles that maintained traditionally boxy ute styling. Today, competitors like the Toyota RAV4 have been adopting a more rounded, “cute-ute” design language.