Ford Motor Company sales increased 3% versus a year ago and were 21% higher than the September clunkers payback, as it continued to pick up market share. It was the third time in the last four months Ford sales have increased.
“Consumer demand for our new high-quality, fuel-efficient products is driving Ford’s market share gains,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service.
Ford incentive spending dropped by 30% and consumers continued to order a richer mix, Ford officials said. For example, consumers were ordering EcoBoost engines. “It’s a really high take rate,” said Ford sales analyst George Pipas.