There’s nothing like being there, but since most folks couldn’t make it to France to see the Ford GT’s triumphant return to Le Mans, the maker is providing the next best thing: virtually being there though its new VR app.
The automaker unveiled its new app, which can be downloaded by Apple and Android users alike, takes viewers through the company’s win at this year’s 24 Hour of Le Mans. The new app delivers a powerful storytelling platform for consumers and fans to experience Ford innovations like never before.
“We are very excited about this opportunity to provide truly immersive experiences that showcase the best of Ford Motor Co.,” says Lisa Schoder, Ford digital marketing manager. “Our virtual reality platform allows us to tell dramatic, impactful stories, to show a surprising side of Ford.” (more…)