A quarter-million U.S. motorists will be getting an envelope in the mail from Ford Motor Co. early next year. Inside they’ll find a small flash drive that the maker says will fix problems owners have been reporting with vehicles equipped with the MrFordTouch and MyLincolnTouch infotainment systems.
Ford has been one of the most aggressive makers in the industry when it comes to rolling out the latest in-car technologies. It’s helped draw in customers who might have otherwise steered away from the domestic brand – but flaws with the latest MyTouch systems have also resulted in serious customer frustration which, in turn, has hammered Ford’s quality rankings.
Ford plunged from 10th to 20th place in the latest Consumer Reports Reliability Index, while also taking a tumble in the J.D. Power Initial Quality Survey..
The fix? A free software upgrade.