Ford Ny Auto Show | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘ford ny auto show’

Ford Reveals Special 50th Anniversary Mustang

Maker celebrates pony car’s Golden Anniversary at NY Auto Show.

by on Apr.16, 2014

Ford Chairman Bill Ford stands beside the 50th anniversary Ford Mustang. Only 1,964 copies of the limited edition Mustang will be made.

It’s a big week for Ford as it celebrates the Golden Anniversary of that original pony car, the Mustang, which made its debut on April 17,1964 at the New York World’s Fair.

Ford is lighting the candles a day early with a birthday bash at the NY Auto Show but it’s also offering up something special for Mustang aficionados in the form of a 50 Year Limited Edition Mustang of which an appropriate 1,964 will be made.

Breaking News!

The special model is based on the all-new 2015 Ford Mustang GT with the added Performance Pack, and comes with pretty much anything you can tick on the option list.  Despite soft sales in recent months, the new model – and the Limited Edition, in particular – could generate some serious enthusiasm.

(more…)

Ford Offers Look at 2015 Focus Sedan

Maker bills Focus as world’s best-seller - again - for 2013.

by on Apr.09, 2014

The new Ford Focus, which was introduced at the New York Auto Show, gets a more familial face with the 2015 update.

Ford is hoping to pull off a three-peat with its compact Focus model.  Laying claim to having the world’s best-selling passenger vehicle, the Detroit maker has pulled the covers off the updated Focus sedan it will launch later this year.

The 2015 Ford Focus will get a number of design changes, inside and out, along with a new 1.0-liter EcoBoost powertrain that should yield some of the best mileage numbers in the compact segment.  Also available for the next model-year will be a number of new or upgraded technical features, including the latest version of the Ford Sync infotainment system.

On Top of the News!

And a number of options normally found on more expensive product lines, such as a heated steering wheel, also will be available for 2015.

“I think the customer will be very pleased with what we’re going to do” with the updated Focus, said Seema Bardwaj, the vehicle’s brand manager, during a background briefing at Ford headquarters in the Detroit suburb of Dearborn.

(more…)

Ford Races to Reverse Damage from Indian Ad Fiasco

Several Indian ad execs fired, broader shake-up likely.

by on Mar.27, 2013

One of three controversial "ads" for the Ford Figo that have created a global image nightmare for the Detroit-based automaker.

Anyone attempting to measure the damage from a series of ads produced by Ford Motor Co.’s Indian ad agency showing women bound and gagged and tossed in the trunk of one of its Figo hatchbacks only had to catch the opening remarks by the carmaker’s global marketing chief Jim Farley at the 2013 New York Auto Show.

Farley shifted gears before going into his prepared remarks as the show’s keynote speaker to issue a direct apology for the three Internet ads that have generated a worldwide controversy and, according to various Ford insiders, caused significant damage to the maker’s global reputation.

Powering your Auto Knowledge!

Insisting he was “shocked” by the ads, which were “not authorized” by Ford, Farley issued the latest in a series of apologies, proclaiming that Ford is “very regretful,” and “taking the matter very seriously.”

That translates into the firing of several members of the advertising team at Ford’s global partner, WPP, with other dismissals highly likely, sources later told TheDetroitBureau.com.

(more…)

First Look: 2013 Ford Taurus

A higher-mileage "rolling showcase" of technology.

by on Apr.20, 2011

Ford updates the Taurus for 2013, adding new features and a second EcoBoost engine rated at 31 mpg highway.

Just three years into its latest run, the Ford Taurus is getting  an update designed to enhance its appeal through a mix of design changes, technological updates and, perhaps most significantly, more fuel-efficient powertrains.

The 2013 Taurus will become the first Ford product to offer two versions of Ford’s new high-mileage EcoBoost engine technology, one capable of delivering up to 31 miles per gallon, a significant figure for such a large sedan.

Subscribe Now - It's Free!

The new Taurus is “a rolling showcase of our best technologies and features,” proclaimed Ford’s global product czar, Derrick Kuzak, during a New York Auto Show preview.

The Taurus is one of the best-known nameplates in the American market, industry studies have shown.  First introduced in 1986, the sedan became an instant best-seller before Ford began to shift focus to its more profitable light truck models.  The nameplate was briefly allowed to lag, but when he joined the company four years ago, then-new CEO Alan Mulally pressed for its return.

(more…)